The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body that coordinates and promotes the interest of advertising agencies in Nigeria has revealed that its landmark 50th Annual General Meeting will be held from the 21st to 23rd of September, 2023.

The association made this known in a post across its social media pages. In a strategic move that may signify the association’s desire to forge closer ties with the corridors of power in Nigeria, AAAN has chosen the country’s capital city, Abuja, as the venue for this landmark AGM. Historically, the AAAN has consistently rotated the location of its AGMs, spreading the event’s influence across various states in Nigeria. The previous edition was held in Lagos state.

As one of the oldest and most influential sectoral groups within the integrated marketing communications industry, AAAN’s AGM holds a prominent position in the nation’s marketing communications calendar. It has consistently attracted key stakeholders, prominent business leaders, and policymakers, both from within and outside the marketing communication industry, making it an event of national and industry-wide importance.

AAAN was founded in 1973 as a sectoral body within the Nigerian marketing communications landscape and has become a force to be reckoned with both locally and internationally. The Association formally changed its name from Association of Advertising Practitioners of Nigeria (AAPN) to Association of Advertising Agencies of Nigeria (AAAN) on May 1st, 2004 during its 31st AGM/Congress.

The mission statement of AAAN encapsulates its core objectives: “To regulate the practice of advertising among member agencies towards improving standards, corporate respectability, profitability, and knowledge. It also aims to encourage symbiotic relationships among practitioners and other related sectoral bodies, in order to enhance the business environment in which we operate, thereby strengthening the contribution of advertising to the nation’s development.”